"To uncover hidden category needs, don't ask ‘How can I differentiate my brand from its competition?' but rather ask ‘What are the unmet needs that no brand is addressing?'"
- Janine Keogh
June 2, 2009
Bizaholic Thought of the Day 02/06/2009
Posted by Bizaholic | 6:00 AM | Management Thoughts with 0 comments »
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