So you have a product that you want to sell to kids. Well, before making a TV advertisement or a marketing program for it, ponder over these insights:
- An ad targeted at kids should be as real and natural as possible.
- Kids have high emotional appeal for parents.
- Don't undermine their pestering power.
- Get hold of kids' fantasy, behaviour, dreams, and aspirations; play on them.
- Kids like to collect things.
- Kids below 10 years of age believe what they see.
- Communication which shows them as "being naughty and playful and yet behave as responsibly as an adult" would definitely catch their attention.
- Simple message is sweet.
- Relationship aspect of brand identity is most vital for kids.
- Indian culture is still family oriented. Hence, for kids parental approval is of great importance.
- Pure entertainment is what warms up a kids to a TV Ad.
Based on the above insights, we can safely deduce that an effective KIDMIX should have the following:
- Pure entertainment.
- Ample helping of humour.
- Generous dose of parental approval.
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